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[12 May 2005 | No Comment | ]

For many years IFTF research has shown – no surprise here – that trust is a critical factor in people’s decision making processes.  More recent research shows that consumers are increasingly information intensive in their product research, and online consumers actively use and trust online information sources in product research. 
 
We’ve recently started a research project looking at how consumers use blogs as part of their product research and purchasing decision processes.  Our early results indicate that blogs currently have little or no impact on most consumers.  However, leading edge users …

Don Dunnington, Main Page, Professional Bloggers »

[6 May 2005 | No Comment | ]

Whether you’re confounded about how to communicate with them, or you’re dreaming of becoming one of them, you won’t want to miss next week’s focus on professional blogging. Leading the discussion is Steve KIng, a senior advisor at the Institute for the Future (IFTF).
King has been looking into the blogsphere at IFTF and finds that an increasing number of blogs are being authored by professional bloggers. He defines professional bloggers as those who see blogging as their primary business, or as an important marketing channel for their primary businesses.  He says …