Articles in the BlogFest 2004/B.L. Ochman Category
Loosetooth uses this blog to drive traffic to a Cafepress store, which handles order fulfillment.
CEO Blogs List
Actually, that's a misnomer. This is a list of weblogs authored by people who are in a leadership position in various organizations (corporations, non-profit, etc.)
Hundreds of CEOs are blogging, and the vast majority of their blogs are just plain dull … as in “who cares?”
CEO Bloggers Club:
An international blog dedicated to helping CEOs be better bloggers.
Membership rules: you have to agree to update your blog at least three times a week.
See also: Seth Godin: …
Who should blog for the company? What should they say? Who should approve it? What's the ROI? Microsoft obviously believes blogging has customer relationship and PR value because more than 1,000 of its employees are blogging.
One of the most famous, and interesting, is Robert Scoble, Microsoft's blog evangelist Here are Scoble's rules for corporate bloggers:
“Our rule here (at Microsoft)? Don't be stupid. I call it be smart. But, it comes down to not pissing off your boss… and working to make sure you align your weblog with the image …
Shoploosetooth.comUses blog to drive traffic to Cafepress store, which handles order fulfillment
JewelBoxingJim Coudal’s Blog about starting a businessThe introduction says:
We thought it might be useful to document the process of starting an online business from scratch. Jim Coudal will periodically post here about issues involving our product and business plan. Hopefully things will go well but even if the whole thing goes down in flames, it’ll probably be interesting to watch.
International Association for Learning Alternatives' excellent example of an association blog has been active for more than a year and is frequently updated. Its About Us page explains its mission:
“The mission of the International Association for Learning Alternatives is to lead, promote and support learning alternatives and choice options.
This mission signals our interest in seeing that parents and students have choices of educational programs to meet their needs, interests, learning styles and intelligences. We believe that one-size education program does not fit everyone and that education is best served …
Jones Soda is an alternative soda that appeals to the youth market, particularly teens who are skateboarders, snowboarders and followers of extreme sports. The Jones Soda Blog allows kids to have their own blog, where they can upload images, video and sound.
Jones Blog also features emerging stars of these sports and follows their careers. Junior bloggers can suggest new limited edition soda flavors (one was Thanksgiving turkey and gravy, which was a big hit last year, yecch!) and can even have their artwork or photos chosen for soda labels.
It's a truly interactive …
Are blogs just a fad or a communication revolution? What role can blogs play in business? Who should blog for a company? What should they blog about? What kind of ROI can blogs produce? The best way to answer these questions, in my opinion, is with examples of successful blogs. So that's what I'll concentrate on today.