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[2 Nov 2007 | 4 Comments | ]

Search engines like to see Websites linking to each other. In fact, contrary to popular belief, you do not need …

Main Page »

[1 Nov 2007 | 2 Comments | ]

Many copywriters and/or communicators believe SEO is “too technical” and that you have to be a programmer or IT wiz …

Main Page, SEO »

[29 Oct 2007 | 2 Comments | ]

To start off my week of blog posts about “search engine friendly” copy, I'd first like to define what exactly this term means to me.
I hear people use this phrase as a way of dismissing search engine optimization (SEO) efforts. Because you're writing copy for the search engines, as opposed for people, the thinking goes,  optimized copy really isn't as powerful as pure direct response copy.
Of course, I completely disagree.
This week, I'm going to focus on optimized copy that's written for people and that also helps a site rank …

Main Page, SEO, Steve O'Keefe »

[7 Apr 2009 | 2 Comments | ]

I'm working on a “web site awareness” campaign for Dummies.com, which recently upgraded around video and blogs. My office manager, Tatyana, received an awkward reply from Darren Rowse to one of her pitches. She had used a feedback form to ask Digital Photography School to link to the digital photography resources at Dummies.com.

Darren found our pitch tepid, I guess. So he wrote about it on a different site, ProBlogger, and posted a list of “11 Ways to Increase Your Chances of Being Linked To By A Blogger.” After reading Darren's post, I added four more suggestions to the list. I hope you find this dialogue and case history informative and entertaining.

STEVE O'KEEFE
Former VP, International Association of Online Communicators
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Main Page »

[25 Nov 2008 | One Comment | ]

Last week I attended a “Mentor Night” at Rowan University. This is a program that was started by Don Bagin 30 years ago to bring graduates of Rowan's Graduate Public Relations Program back to meet with current students. This time of year seems especially hectic for all of us, and it's not really convenient to trek over to campus on a Tuesday evening when so many other things are calling for our attention at work and at home.
But I remembered how a veteran of the program took the time to …

Authors, Community, Ethics, Main Page, Professional Bloggers, Social Media »

[13 Nov 2007 | 4 Comments | ]

For me, one of the key points to consider in a discussion of ethics and blogging is pretty far down their list:
* Disclose conflicts of interest, affiliations, activities and personal agendas

Main Page, Social Media »

[9 Nov 2007 | One Comment | ]

To answer any outstanding questions, no, I was not “rubbed out” by a militant wing of the Ron Paul army. In fact, last summer's Digg Dirt series opened up a lot of new opportunities for me.

Main Page »

[30 Oct 2007 | 2 Comments | ]

Morty posted a great question to yesterday's post: “Can you give us numbers-challenged wordsmiths an introduction on how to actually read the data from Google Analytics?”
One reason I recommend Google Analytics is because it's so easy to use and read. Before they changed the interface, its analytics application was very clumsy — I used to spend hours trying to figure out how to find the data I needed. Now it's quite elegant.
The other reason I recommend Google Analytics is because the application distinguishes between traffic from Google Adword campaigns and those coming from organic searches. The freebie …

Main Page, Morty Schiller, Search, SEO »

[22 Oct 2007 | No Comment | ]

Coming soon to a screen near you:October  29-November 2, 2007GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy
Is SEO magic? manipulation? a myth?
In a recent teleclass at which Dianna Huff was a guest, white paper guru Michael Stelzner asked, “What's more important: the words humans read on the landing page or manipulating information in favor of search engines?”
As a B2B marcom consultant and SEO copywriter, Dianna Huff bristles at the word, “manipulation.” “The biggest myth,” she says, “is that you can manipulate the search engines — especially Google …

Community, IAOC, Main Page, Social Media, Websites »

[26 Jun 2007 | 2 Comments | ]

Last week, I contacted Digg.com in an attempt to find out some demographic information about their userbase. They have yet to respond. As I await either a tasteful form letter or hell freezing over, I thought it might be fun to share what I emailed over.