What
does a person’s writing say about the person? Plenty, especially if you learn
how to use the Linguistic Inquiry and Word Count (LIWC) program developed by
James Pennebaker and colleagues at the University
of Texas at Austin.
You
run text through the program and it categorizes words into 70 linguistic or
psychologically-relevant categories. (See this post on why U.S. presidential candidate John Edwards may be trailing because of his language.)
I
inputted the several recent blog posts from three popular CEO bloggers — Paul
Levy, CEO of Beth Israel Deaconess Medical Center in Boston, Bob Lutz, vice chairman of …