NEXT WEEK: Should CEOs Blog? Ted Demopoulos on the firing line
ABOUT THE TOPIC:
“CEO Blogs” are blogs written by executives. At their best, they put a human face on huge corporations. At their worst, they have been boring… or phony… to the point of doing more harm than good.
Are CEO blogs worth the trouble? Are they worth the risks? What if a CEO can't write… or hasn't got the time to write? Can they have ghostbloggers or blog less frequently? Will that undermine the whole purpose of blogging? The week of Oct 22, Ted will answer these and other questions on IAOCblog.com.