Home » 2007 Internet PR Resources, Main Page, Morty Schiller, Steve O'Keefe

Post Your Picks for Top Search Engine Optimization Resources

2 February 2007 20 Comments

Call for Search Engine Optimization Resources

This week, we are looking for your recommendations on the top Search Engine Optimization articles or resources. Please place your suggestions in this thread and students from my Tulane University class in Internet Public Relations will post reviews here. Or post your own review.

Morty Schiller and I have been swapping SEO suggestions. Hopefully, he'll share some of his top picks. Also, my IT department — Jesse Vohs a.k.a. The MacMaster – has been doing SEO work for my company and found some good resources for analyzing your web site's SEO-friendliness. If he doesn't post, I'll extract his tips from previous e-mails and post them here.

Here are a couple of my top picks:


Search Engine Watch
http://www.searchenginewatch.com/
An amazing resource for information about web site
registration strategies and search engine optimization. A good list of
links to do-it-yourself registration pages. Students will find many articles here worthy of review.

Words In A Row
http://www.wordsinarow.com/wheretogo.html
An excellent site for do-it-yourself registration, with a
comprehensive list of top directories and search engines, links to
their submit pages, and tips on using each one.

STEVE O'KEEFE
Author, Complete Guide to Internet Publicity
Professor of Internet Public Relations, Tulane University
Vice President, IAOC

20 Comments »

  • Anonymous said:

    http://www.jaankanellis.com
    Check it out.
    WebProWorld.com is also great.

  • Anonymous said:

    Steve,
    There is a lot of mumbo-jumbo in the Search marketing field. And too many copywriters try to substitute SEO magic spells for copywriting that attracts, interests, creates desire and gets action.
    Master copywriter Bob Bly has been skeptical about SEO in the past. But a recent article in DM News seems to show some new respect for SEO when done right. See http://www.bly.com/newsite/Pages/DMNCOL50.htm

  • Anonymous said:

    Here's another tip, courtesy of Morty Schiller who has been pointing me to SEO articles for months. This one comes from Dianna Huff's MarCom Writer Blog.
    This piece is entitled “Why SEO Has a Bad Name” and it leads to several other quality riffs on Search Engine Optimization. Here's the link:
    http://marcom-writer-blog.com/?p=81

  • Anonymous said:

    If Morty is going to point you to Bob Bly on SEO, then I'm going to also point you to Bob Bly *against* SEO. Check out this article from Direct Marketing News, and tell us which Bob Bly you like best:
    http://www.dmnews.com/cms/dm-news/search-marketing/35017.html
    STEVE O'KEEFE

  • Anonymous said:

    Steve,
    Read my post again. I said Bob was skeptical about SEO. But is open enough to be convinced. He was openly skeptical about blogs too (as we both have been). But he accepted the challenge to start his own blog and is still at it.
    Morty

  • Anonymous said:

    Eric Ward (see EricWard.com) is known as “The Father of the Net Awareness Business.” He began using Internet directory registration, linkage, search engine optimization (SEO), and new site news releases when most of us were still figuring out how to spell Internet.
    His article entitled, “What Your Link Request Should Contain — And Why,” is a classic, I think, in SEO strategy. Eric gave me permission to reprint it on my web site. Here is the link:
    http://www.patronsaintpr.com/resources/articles/wardlinks.html
    STEVE O'KEEFE

  • Anonymous said:

    After viewing Words in a Row web page I left with a far less hazy understanding of how to properly optimize a page for search engine placement than I had previously. Words in a Row begins by helping the reader connect a search engine submission page. Words lists more than 30 popular search engines and their submission pages for the reader to access. For each engine advice on how to be successful with that engine is given along with any fees or rules exclusive to that engine. The folowing page helps the reader submit their registration step by step. More advice links are provided for easier usage. Words in a Row also put a little “note” on the left side of the page informing the user that this process can be accompished but it will not be a walk in the park. They wrote it to plug their fee based service but it could also help a frustrated user gain some confidence.
    Overall I felt this page was a helpful begginers tool for learning to optimize a webpage for search engine placement.

  • Anonymous said:

    Hey! Thanks for the link and the post! I appreciate it!

  • Anonymous said:

    I should have made it clear that we are looking for FREE search engine optimization (SEO) resources, such as articles, tip sheets, tools, or other web resources that people can use for free to work on their search engine position.
    I'm going to re-visit the comments and delete any that don't point to FREE SEO resources.
    Sorry for the confusion.
    STEVE O'KEEFE

  • Anonymous said:

    The most important element of Search Engine Optimization is proper keyword selection. Without using the relevant words to describe your site nobody will be able to find you. The problem with this is not to determine what words you think are best, but those that potential searchers would be most likely to use. Below is a list or resources that can help you refine your site keywords.
    Enquiro Eye Tracking Research – http://www.enquiro.com/research.asp
    Enquiro's research page has the results of studies they have performed where they track the eye movements of web surfers when reading various pages. The information here is surprising and will give you a better idea of what people will look at when they come to your site.
    Yahoo Keyword Selection Tool – http://inventory.overture.com/d/searchinventory/suggestion/
    This is by far one of the most valuable resources out there in terms of keyword tracking. This page allows you to enter a query and it will return a list with that search string as well as similar searches with a number that shows you how many time it was searched for in the last month. With this tool you can not only find similar keywords but also determine which are the most popular.
    Yahoo View Bids Tool – http://uv.bidtool.overture.com/d/UKm/search/tools/bidtool/
    Another helpful thing to know is how much others are paying for your keywords in sponsored ads. This can be important to better focus your efforts where they're needed when refining your placement.
    About.com Google Search Cheatsheet – http://websearch.about.com/library/cheatsheet/b/googlecheatsheet.htm
    About.com provides a handy list of all the different tricks to use when searching on google. This can help you determine where you site ranks in the search results for certain searches so you can better refine your site.
    Bruce Clay's Website – http://www.bruceclay.com/
    Bruce Clay is a veteran SEO expert who has a great deal of helpful tips and articles about SEO and SEM on his site. Check it out.
    -Jesse Vohs
    jesse@jessevohs.com

  • Anonymous said:

    I've come across a lot of search engine tips, and the ones Jesse Vohs just provided are as useful and concise as any I've seen.
    One point no one seems to make (well, maybe Morty has or would if he thought about it) is that the top SEO trick is no trick at all. It's called good copy writing. I've seen content taken from an old, tired-looking website that had zero search visibility, freshened up with a little copy editing, a good headline and a few subheads, and suddenly the page ranks first in Google and second in Yahoo. I asked a friend who makes a living optimizing websites for search engines what made the difference. He took one look at the page and said, “the headline.”
    My message to my students at Rowan University: learn the technology and practice your writing. Work hard at developing your skills in the art of the headline. Understanding the web tools is the easy part. For those who invest all their energy in SEO, what’s the point if you don’t have the quality content that would have led the search engines to find you in the first place?
    Don Dunnington

  • Anonymous said:

    Thanks, Jesse
    But I need some clarification. Are you talking about Pay Per Click systems like Google AdWords? Or are you talking about metatags to add to your own pages to make your site a better target for searchers? There seems to be some overlap of the systems. Or am I confused?

  • Anonymous said:

    Yup, Don… As John Caples taught David Ogilvy (and the rest of us) as much as 80¢ of your advertising dollar is in the headline! (See http://www.dmnews.com/cms/dm-opinion/editorials/28237.html)

  • Anonymous said:

    I thought this was just an ad for Joshua's services, but there are links to many really useful resources at this site. I highly recommend Joshua's article, “10 SEO Tips,” which you can find directly at:
    http://www.weloveblue.com/search_engine_optimization/10_seo_tips_presentation.html

  • Anonymous said:

    Thanks for the suggestions, Jaan. I did, indeed, check out your site, and I'd like to recommend visitors to your “SEO Resources” sidebar. Drilling through that, I found that you have gathered top outside resources together (not just your own stuff) in very attractive ways.
    For example, your “Link Building Resources” offered links to about 20 outside web sites and three articles. Annotated links would be even better but, hey, if you're serious about Search Engine Optimization, this site is worth working through.

  • Anonymous said:

    That is one helpful list of tools! Thank you.
    To clear things up for Morty a bit, I think Jesse Vohs is talking about tools that can be useful for both paid search advertising and SEO web design. Both involve building a good matrix of keywords and analyzing how popular those keywords are with searchers.
    Paid search advertising has resulted in tools that *non-advertisers* can use. Jesse can correct me here if I'm wrong, but I believe you can use the Yahoo tools without having an advertising account. I believe on Google, in order to get access to the keyword tools, you must have an advertising account with them. That's probably why Jesse didn't point you to Google's keyword tools.

  • Anonymous said:

    Don, much as I'd love to believe it, I don't think copywriting is the top SEO trick. I think the top trick is still *linkage,* and I think basic design elements — such as good META tags — are right up there. Look at how many entries on Wikipedia are poorly written, yet they always get top rankings because Wikipedia is so popular.
    I've also seen some brilliant writing that's nearly impossible to find because of all the SEO mistakes (no META tags, using graphics rather than text to communicate, etc.).
    Look at the number of top-ranked blogs that are dreadfully written. What they have — as you mention — is an architecture search engines like: headline, subhead, body copy, captions, links. Both format and content are very much players in SEO.

  • Anonymous said:

    I received the following comment via e-mail from Claire Schoen, webcast producer for SearchMarketingNow, a new site that offers free webcasts with SEO industry experts sponsored by vendors such as LookSmart:
    From: Claire Schoen
    To: Steve O'Keefe
    Subject: More SEO resources for your students
    Date: Wednesday, 7 Mar 2007
    “Just reading your post about SEO Resources and wanted to point you to Search Engine Land as well as Search Marketing Now webcasts — we recently did a webcast about Online Publicity and Link Buildng with Eric Ward as our featured speaker.
    “Danny Sullivan and Chris Sherman are the editors of these sites — both very experienced and respected in the SEO community. The parent company, Third Door Media, was launched last fall.”
    Search Engine Land — http://searchengineland.com
    Search Marketing Now webcasts — http://searchmarketingnow.com
    Search Marketing Expo –http://searchmarketingexpo.com/

  • Anonymous said:

    FYI: I just posted a review of Dianna Huff's new book on SEO on the IAOC blog at http://www.iaocblog.com/blog/_archives/2007/5/2/2919625.html.

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