Is it OK to ghostwrite a CEO blog?
This is one of the questions I get asked most often. What I want to know, dear reader, is what you think?
communicate to all of our constituencies – developers, media, analysts
and shareholders,” Schwartz said in an interview in his Silicon Valley
office. “When I go out and have dinner with a key analyst on Wall
Street or a key investor from Europe and ask them if they've read my
blog, they almost universally say yes.”
The quote is from her story titled Sun CEO among few chiefs who blog. It was widely distributed in dozens of newspapers over this past weekend. (I also got quoted in it, which was kinda fun.)
So is Jonathan an anomaly? Could or should CEOs of other Fortune 500 (or Fortune 50 or Fortune 1000) companies write their own blogs? If yes, why? (Authenticity? Efficient and powerful communication?) If no, why not? (They don't have time; can't be transparent, enough, etc.) Jump in and add your thoughts below.