Direct to consumer news release case example
It's Friday, the last day of my week as discussion leader on the IAOC blog. Thanks to the thoughtful people who have left dozens of comments and trackbacks.
I’ve you’ve missed any of the action, start here. Direct-to-consumer news releases: Do they suck? There is one new post for each day this week.
So today I wanted to highlight an interesting case example. I was important for me to use a very current example, rather than one I've talked about in the past. This week Brian Carroll's new book Lead Generation for the Complex Sale was published. He launched his book with a press release and a blog post. Quickly, Debbie Weil jumped in and now I am writing about it here. I will also review the book next week on my own blog.
What can we learn about Brian's efforts? Well, had he waited for the traditional reviews in magazines and newspapers, he would be waiting in silence because the process of sending review copies out, gaining interest, then the writing and editing process takes weeks (or months). Instead, he jumped started the discussion about his book (and generated sales) on the very day it was available in stores. And it's not just book launches. In my opinion, direct-to-consumer news releases works in all markets.
Any final thoughts?