Are Direct-to-Consumer News Releases morphing into News Programs?
I am having fun “hosting” this special week on the International Association of Online Communicators blog. Lots of good dialog is happening. Thanks for your participation.
Steve O’Keefe suggests a new topic Are Direct-to-Consumer News Releases morphing into News Programs?
Steve says: “We are now speaking of news releases that are no longer news releases; they are programming. You exchange something of value for attention — help with a problem, an entertaining animation, a tip sheet for packing Christmas presents. David, what say you about news releases as news programs? or entertainment?”
Thanks for asking, Steve. I think great content is valuable no matter what the medium: YouTube video clip, a podcast, a Wall Street Journal article and yes, the once lowly press release, all have potential to enlighten and inform.
What do YOU think?