Trackbacks in press releases: Gimmicky or great?
I wanted to start a new thread because this topic is a bit different: trackbacks in press releases. One of the most important aspects of direct-to-consumer press releases is that the content can be interesting information to someone as such an organization’s news gets out directly in the form of a raw release and without media pickup.
PRWeb pioneered the availability of inbound TrackBack pings within press releases. Prior to this bloggers had been commenting for years on press release content, but without easy ability for new readers of the original press release to find out what they have blogged about.
For those companies that choose to permit trackbacks, the conversation that starts around a release has potential for strong viral marketing expansion of the original ideas. As people discuss the press release content, the ideas grow and morph in interesting ways.
I’ve trackbacked to a number of releases and like the feature (In fact I am sending a trackback ping to the original PRWeb release with this post right now).
So what do you think? Is this a great innovation or a gimmick?