Blog Communities May Be Best Option for Small to Mid-Sized Companies
As I mentioned in a post on PowderandBulk.com, I was at the Powder Show exactly 10 years ago, introducing K-Tron International's first website (we now have about a dozen and the number keeps growing). Believe it or not, crowds gathered in our booth to see the Powder Show's first-ever demonstration of a website. I ran the demo from a CD because there was no broadband available then.
I'd say blogging for most businesses is at about the same point the World Wide Web was 10 years ago. It remains to be seen if business, especially small to mid-sized companies, will find the resources to enter the blogosphere to the extent they have embraced the web. I suspect that community sites like PowderandBulk.com, may become the preferred medium for most companies. Unlike the industrial “web malls” that had a brief but spectacular rise and fall, blogging communities will likely start slow and grow over time. They offer companies the opportunity to blog without the time and financial commitments, and legal risks, of hosting their own blogs. That may appeal to a broad range of companies.