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Articles Archive for Year 2006

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[15 Dec 2006 | No Comment | ]

“Free-expression can be costly when bloggers bad-mouth jobs.”–Washington Post
When it comes to employee blog use, there is no way to guarantee a 100% risk-free environment.  Whether blogging at work or home, even the most conscientious employees are prone to accidents and missteps.  And there is always a chance that a rogue employee will intentionally publish blog content that creates legal, regulatory, security, or other problems for the organization.
To help limit liability, I advise my ePolicy Institute, www.epolicyinstitute.com, clients to develop and implement comprehensive blog rules and policies that address issues including content, …

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[14 Dec 2006 | No Comment | ]

Blog Rules:
12 Best Practices to Keep You in Business–and Out of Court–with Your Corporate Reputation Intact
 
 
From the millions of people with a conviction or cause to share, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with customers, it's no wonder than an astonishing  80,000 new blogs appear daily.  Everyone, it seems, is blogging.
 
Any organization that fails to take advantage of this exciting new platform (while also protecting itself from legal liabilities and critical or defamatory remarks) is sure to suffer.
 
To help …

Blog PR, Ethics »

[12 Dec 2006 | One Comment | ]

“A blog can be a great way to vent about work. It can also be an invitation to a pink slip.”–New York Times
As executive director of The ePolicy Institute, www.epolicyinstitute.com, I spend a great deal of time traveling the country and training employees and executives on the risks and rules of blogs, e-mail, and other electronic business communications tools. 
Without doubt, the topic of greatest concern–and confusion–to employee-bloggers is that of employee privacy versus employer monitoring and management.
Understand Your Individual Risks, Rights and Responsibilities Before You Blog
As detailed in my new book Blog Rules …

Authors, Law, Main Page »

[11 Dec 2006 | 5 Comments | ]

Blogs Create Evidence That Must Be Retained & Managed, Feds Announce on December 1
Does your company treat blog posts and comments like discoverable legal evidence that must be retained, archived, and  produced–quickly–in the event of a workplace lawsuit or regulatory investigation?  If not, now is the time to get your strategic blog management and business record retention policy and procedures in place.    
On December 1, 2006, the U.S. Federal Court implemented new rules governing the discovery of “electronically stored information.”  The ruling makes clear that any type of electronically stored information (including writers' blog posts …

Blogging Books, Ethics, Law, Main Page, Morty Schiller, Professional Bloggers, Show Topics for IAOCblog.com »

[10 Dec 2006 | No Comment | ]

Please join us this week December 11-15, for a blog program: Blog Rules, with discussion leader, Nancy Flynn

ABOUT THE TOPIC:
Blogs have become as essential as email and newsletters. But with news stories about everything from embarrassment in the blogosphere to legal action… blogging carries risks. Know how to protect yourself and your company. Blog safely.

ABOUT THE DISCUSSION LEADER:
Nancy Flynn is the author of the new book, Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues from Amacom Books. Nancy is founder and executive director of The …

Katrina, Main Page, Non-profit, Online Video »

[8 Dec 2006 | One Comment | ]

I've had a policy since September 2005 of tracking and talking about what's going on in New Orleans every place I make a public appearance – even at my events on Internet marketing.
In fact, I put on a special marketing workshop this past November in New Orleans for some of my clients as a fund raiser. Part of the workshop involved briefing my clients on current conditions there.
Since this is a video discussion, let's consider this question:
What would have happened to the people of New Orleans had there no …

Main Page, Online Video »

[7 Dec 2006 | 4 Comments | ]

Question: How long should an online video be?
Answer: As long as it needs to be.
If your goal is to go “viral,” then shorter is better. If you look at the viral hits on Google and YouTube, many are under one minute long. 
Why?
Is it because modern living has reduced people's attention spans to fruit fly proportions? No. It's because the shorter the video, the higher the odds that  viewers will watch to the end and push the “share” button.  It's the pushing of the “share” button that …

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[6 Dec 2006 | 7 Comments | ]

Google bought YouTube for $1.65 billion in Google stock.
Why?
Because like Exxon is in the oil business, Google is in the traffic business.
Google's own stats showed that video was becoming an “item” on the Internet. Without ever-growing traffic (and monetization of that traffic), the share price of Google is going to die a gruesome death. YouTube had the most Internet video traffic (by far), so Google did what it had to do.
How did YouTube grow so fast?
Strangely, I don't see this discussed in many places. “Community” is …

Main Page »

[5 Dec 2006 | One Comment | ]

There don't seem to be too many of us around who were involved in commercial Internet ventures in 1994.
I'm talking about the pre-Google, pre-eBay, pre-Amazon, and even pre-Yahoo days.  (Yahoo didn't “turn pro” until 1995.)
First, people who were serious about the commercial potential of the Internet back in those days were few and far between.  Second, many of those who were involved in those early days have dropped out one way or another –  either cashed out or moved onto another field.
Today, of course, millions of people …

Main Page, Online Video, Show Topics for IAOCblog.com »

[5 Dec 2006 | No Comment | ]

I'm Steve O'Keefe, co-host of “This Week on IAOCblog.com” and this week I dropped the ball!
I failed to introduce our topic and guest in a timely manner. So please forgive me and, more importantly, please join me in welcoming Internet marketing pioneer Ken McCarthy to our blog!
Ken McCarthy organized the first conference ever on Internet marketing — in 1994 in San Francisco.  One of his students from that era, Rick Boyce, played an instrumental role in popularizing the banner ad at Hotwired. Ken also was very early to the pay-per-clik …