Blogging at IBM
Hi everyone, just wanted to give an overview of how blogging is used at IBM.
At this moment we have about 2800 internal weblogs (on a total worldwide population of about 330.000 IBM'ers.) with about 12700 entries. About 200 blogs have more than 10 posts on them…
On the other hand, editors can come from any part of the company; engineers, communications, research, software… you name it.
Here's a screenshot from one of our internal blogs.
Some of these blogs are “information blogs” linking to interesting articles, URl's, RSS feeds etc… but some are used for project management.
In this case blogs are used to get the team on “the same page” with regards to progress being made or issues being tackled.
We also have external blogs, mainly written by our people from developerWorks. As these are written by our engineers and developers they tend to cover specific topics in their area of expertise.
When thinking about blogs in a manufacturing industry (or any industry in fact) I would think blogs (and Wikis) can certainly be used for project management.
I have used my internal blog for project management with a team of colleagues a couple of months ago. We were testing a new product and needed to keep a virtual team updated on the progress we made. Through RSS feeds this was automatic and (very important at our company) didn't clutter the mailbox.
The easy way to comment on milestones or issues increased the interaction in the team compared to regular phonecalls or sending out “update e-mails”.
But I have also seen that blogging is not for everyone. Some people are so used to the “older” methods of working that they really do not jump on the wagon. Being able to change people and get them to participate from the start is the biggest part of the job.